Our partners have already started their migration:

What our customers think of us

Understand customers across touchpoints

Get a complete view of the customer lifecycle with an event-based measurement model that isn’t fragmented by platform or organized into independent sessions.

" MTM are a great agency to work with. They have huge amounts of expertise and skills in the digital area and so I have every confidence and trust in their ideas and activity. "

Nicola Baines-Holding

Senior Marketing Manager

 at NHBC

" I truly value the expertise and knowledge that The MTM Agency bring to the table. Often going above and beyond to deliver value."

Emma Smillie

Marketing Manager

 at  Oil Spill Response Limited

"MTM do not feel like an external agency, they very much feel like they're one of our team. I highly recommend them! "

Jaimini Shah

Operational Marketing Coordinator

 at AIRBUS

Why you should migrate to Google Analytics 4 as soon as possible

We highly recommend migrating to GA4 now. The sooner you implement the new tracking system the sooner you will start collecting useful information about your users and your website performance. There is less than a year's worth of data that can be collected between now and the Universal Analytics properties will stop processing new hits.

The next recommended steps to keep your data

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Improve ROI with data-driven attribution

Analyze the full impact of your marketing across the customer journey. Analytics data, and helps you understand how your marketing activities collectively influence your conversions.

Get greater value and insight from your data

Machine learning generates predictive insights about user behaviour and conversions, creates new audiences of users likely to purchase and surfaces critical insights to improve your marketing.

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All standard Universal Analytics properties will stop processing new hits on 1st of July 2023, as Google makes the move to deprecate Universal and focus on GA4.

Is your business prepared for Google Analytics 4?

It is the new tracking standard

Google Analytics 4 is fully equipped to support your measurement needs today and into the future.

Current Google Analytics will stop

Universal Analytics properties will stop processing new hits on July 1, 2023.

Flexibility to measure data

Google Analytics allows your business to see unified user journeys across their websites and apps, use Google’s machine learning technology to surface and predict new insights, and most importantly, it’s not relying on cookies.

Our in-house certified specialists implemented and integrated GA properties 100s of times and are already experienced with the new GA4. This is why we have put together a step-by-step guide for the basic integration and we offer a GA4 tailor-made migration pack.

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Gathering data should mean better results

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GA3 or GA4 configuration

We'll develop a custom strategy, working closely with your team from the initial review to implementation and ongoing support.

Tracking Healthcheck

We'll perform an in-depth review of your Google Analytics and Google Tag Manager to make sure you have the right implementation, that it is collecting all the data you need and that you have everything you need to report on the metrics that matter to your business.

As well as GA4, our team is skilled in tracking strategies, implementation & configuration, custom reports and data visualisation. Some of the other areas we can help with include:

We'll work with your development team (internal or external) to ensure the tracking scripts are deployed according to best practice and that dataLayers are properly installed and working as they should.

Google Tag Manager

Analysis & Reporting

Our team of specialists can review and interpret your data to uncover important insights. We provide recommendations, as well as custom reports or visuals via Google Data Studio, Google Slides or other.

Conversion Optimisation

We are believers of an integrated approach and that includes an emphasis on split-testing. Our specialists can create A/B tests for your pages, products or custom build landing pages.v